I don't know how many times I have wanted to use my iPhone, it needs charging and I have to plug it in too far away from where I need it. I have a 2 and 4 foot cord but I needed longer. This pink cord is 10 feet long! It's the perfect length for me to sit where I want to and still charge the battery. The cord is lightning fast, which is what you need for the iPhone 5S and up. The cable is braided so that it doesn't easily get cut or scraped. I like the braided feature because of my chewing cat! We've lost quite a few cables to her teeth and this one she will have a harder time cutting through.
Also, it has a one year warranty.
I received this product at a discount in exchange for my honest and unbiased review.